Overview

Phillip Stutts, Founder and CEO of two startup marketing companies, and author of Fire Them Now, The Seven Lies that Digital Marketers Sell talks with your host Travis Chappell about the networking secrets of the ultra-successful, persuasion strategies from high-level political campaigns, and how he took his marketing agency from zero dollars to $20 million in revenue in just four years.

Topics Discussed:

• How did you get started in marketing?
  • He didn’t learn much about marketing, but he was interested in college sports and politics.
  • He moved to San Diego to work on a presidential convention.
  • He built relationships with voters and then marketed to reinforce them.
• Talk about the principles of marketing.
  • Everybody wants human connection and we’re in a world that doesn’t have that.
  • When the client sees you as a commodity, you’re dead.
• His business is built on the three R’s and when he keeps his word, his client has a stronger bond with him.
• Phillip talks about times when he’s turned down money to maintain his reputation.
• The first lie digital marketers sell – when a marketing company requires you to sign a long-term contract instead of month to month.
• You’ve got to be unique and differentiated in the marketplace.
• When Phillip’s company runs ads, he knows exactly the pain point of his audience.
  • The Mac vs. PC ads exploded Mac’s market and they still hold the majority of the younger market.
• In business, people are caught off-guard by comparative ads and it takes months for them to respond.
• What are the three most important skills that business people need to develop?
  • Vulnerability, empathy, being able to implement things in your business.
  • You have to test and hone, rarely will you see immediate success.
• People like to live under the guise that they’re doing something, but they’re not really willing to do the work.
• Do you believe that who you know or what you know is more important, and why?
  • It’s who you know and then what you know reinforces it.
  • You want to surround yourself with people who help you grow personally.
• He was diagnosed six years ago with a rare esophageal disease.
  • Within six months he figured out how to get off of his intense medication with diet and lifestyle changes.
  • His “moonshot idea” was to create a cure for his disease.
    • The FDA just approved a one-man study for him.

The Random Round:

• What profession other than your own do you think it would be fun to attempt?
  • Psychology
  • Gold Caddy
• If you could sit on a park bench with someone past or present and talk with them for an hour, who would it be and why?
  • His Grandparents
  • He would love to get to know who they are.
• How do you like to consume content best?
  • Conversations and podcasts
• What’s one of your favorite podcasts?
  • Steven Gundry
  • Mike Dillard’s Self-Made Man
  • NPR’s Wow in the World
• Give us a glimpse of your morning routine?
  • Get up around 4:30
  • Workout
  • Meditate
  • Get ready for work
  • Breakfast with family
  • Study
• What’s your go-to pump up song?
  • Mirror’s by Justin Timberlake
• What is something you’re not very good at?
  • Spreadsheets
• Where can we find you online the most?
  • LinkedIn and Twitter @phillipstutts

3 Key Points:

1. If you can follow the “three R’s” formula, you will see success.
2. Never sign a contract with a marketer for more than a month at a time.
3. Be around people who elevate your life.

Tweetable Quotes:

• “Everything we do is based on the ‘three R’s,’ Reputation, Relationships, Referral. -Phillip
• “The guaranteed six-month contract in a marketing firm ensures the marketer gets paid, not that you grow.” – Phillip
• “People are so scared to be authentic, and cutting edge, and to meet their customers where they’re at right now.” – Phillip

Resources Mentioned:

• Visit Travis’ website at Buildyournetwork.co
• Join the Build Your Network Facebook group BYN.media/fb
• Get a free marketing audit from Phillip’s company