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345: Topic | Unique Ways to Expand Your Network with Jeff Brown, Rob Sperry, and Francesca Moi
Travis Chappell
Podcast

Overview

Jeff Brown, a podcaster and broadcasting professional; Rob Sperry, a network marketing educator; and Francesca Moi, the “queen of meetups” share with your host, Travis Chappell, their thoughts on unique ways to expand your network.

Episode Highlights: 

  • Jeff Brown
    • Launching his podcast was the smartest decision he ever made because it was while he was laid off from his last radio broadcasting job.
    • Podcasting gave him global reach in a way radio broadcasting did not.
    • He entered the podcasting space in 2012, before it was popular the way it is now.
    • Podcasting was a good fit because of his radio background and because he loves how intimate the medium is.
    • The fastest and most obvious way to monetize podcasting is through advertising.
    • He’s able to make his living entirely from podcasting by mentoring other podcasters and turning it into a coaching business.
    • With a podcast, you’re able to get in front of people for half an hour when they likely wouldn’t give you half an hour of their time if you asked them directly; they see it as using their time in a productive way and gives you a foundation to a relationship with that person.
  • Rob Sperry
    • Some people are givers and some people are “matchers,” who are always seeking to get something back in return for what they give.
    • Being an “ambitious giver” starts with gaining a broader perspective and looking at it like a bank account—if you make regular “deposits” of good will and fewer “withdrawals,” eventually you’ll be able to make a much bigger withdrawal later.
    • Build your proverbial ark before the storm comes.
    • Making a financial investment in something is a motivation to make a greater commitment to that thing.
  • Francesca Moi
    • Francesca started a meetup group in all the major cities in Australia and in four months it grew to 12,000 members.
    • People want a magic solution to getting an audience for their speaking engagements, for example, but the answer is simply to “shut up and build your network.”
    • If you start a meetup, focus it around networking and invite an expert to speak to the group to add value.
    • To monetize meetups, which aren’t inherently revenue-driven, Francesca built trust through her online presence and eventually turned that into a coaching business.
    • She gained momentum for her meetups by announcing it to the current meetup participants in advance, so that by the time it’s announced publicly, there are already attendees.

3 Key Points:

  1. Podcasting itself can be leveraged as an unexpected networking tool.
  2. Your best insurance policy is your network.
  3. You have to get to know your clients in order to effectively market to them and add value to their experience.

Tweetable Quotes:

  • “I don’t know that there is a more intimate form our content can take than when we create audio content. And I think when leveraged well, it’s one of the fastest ways to build an audience and one of the fastest ways to build trust with that audience.” –Jeff Brown
  • “I was always taught, go find someone who has what you want and listen to them and do what they tell you to do.” –Rob Sperry
  • “The amount of people that come to me and say I don’t know what my clients want from me, and I say that’s because you haven’t been in front of them, you haven’t hung out with them, you haven’t had a dinner with your clients. Plan a dinner and ask them questions.” –Francesca Moi

Resources Mentioned: 

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