Overview

On this episode of Build Your Network, Host Travis Chappell interviews Mark Lack, best selling author, TV host and one of the top personal branding experts.

Topics Discussed:

• About Mark Lack
  • He’s interviewed over 1,000 of the world’s most successful entrepreneurs.
  • Speaks around the country, helping entrepreneurs.
  • Used to be one of the world’s top professional paintball
• What are you most excited about right now?
  • The new membership he’s launched.
  • They talk about how some amazing and successful entrepreneurs built their powerhouse brands.
  • Podcasts are a great way to add value and build your brand.
• Talk about building your personal brand before you build your business.
  • It depends on what the personal brand it.
  • When you pay, you pay attention.
  • A personal brand is just someone perceiving someone else in a certain way.
  • Business branding and personal branding are very similar.
  • If you do personal branding in the right way it can help your business.
• Can you talk about how important it is to be who you are?
  • Don’t wait to be qualified, certified, or externally validated before impacting people with your journey.
  • Don’t look at a destination and think you could never get there.
  • Look in front of you and take a step forward.
  • Play the game, don’t look at the scoreboard.
  • Go on your social media and see how you’re showing up.
  • You’ve got to start filming video content and/or written content that ads value.
  • If you don’t have a job or business, start consuming content, then make a video about it and give credit.
  • Don’t try to be the experts, just regurgitate information from other experts.
• Talk about how leveraging influence has helped you build your personal brand.
  • Influence isn’t something that a lot of people look at as an asset.
  • He thinks of how many people he can impact and how can he track that?
• Talk about how the law of association has helped you increase your influence.
  • You will be perceived in association at the same level of authority as the people you’re hanging out with.
  • It’s not necessarily about marketing your business, it’s the content and adding value.
  • People underestimate what it really takes to get to a more professional leve.
• Do you believe that what you know or who you know is more important, and why?
  • It’s not what you know, it’s who you know.
  • It’s who knows you.
  • Your financial success is in direct proportion to how many people know you, like you, and trust you.
  • Just get a million people to know who you are.
  • What you know has a limitation and you can’t possibly know a million people.
  • A person can only remember a maximum of 150 people.

The Random Round:

• What profession other than your own do you think it would be fun to attempt?
  • Professional tennis, soccer, paintball player.
• If you could sit on a park bench with anyone for an hour who would it be, and why?
  • Nicola Tesla
  • He was so far ahead of his time.
• How do you like to consume content?
  • Audiobooks or reading
• Give us a piece of content you’d recommend?
  • Book – Awaken the Giant Within by Tony Robbins
  • Book – Getting Everything You Can Out of All You’ve Got by Jay Abraham
• Give us a glimpse of your morning routine?
  • Wake up and get coffee
  • Read and follow his mantra: “Read what you need.”
  • Goes to the gym.
  • Fuel’s his body
• What is your go-to pump up song?
  • 4 Lit
• What is something that you are not very good at?
  • Throwing a baseball
• What is one place where we can find you the most?
  • com
  • Type Mark Lack into social media

Tweetable Quotes:

• When you pay, you pay attention.
• If you want to have more income and more impact, you need to have more influence.
• Your financial success is in direct proportion to how many people know you, like you, and trust you.

Resources Mentioned:

Buildyournetwork.co – Podcast website

BYN.media/fb – Facebook Group

Awaken the Giant Within – book by Tony Robbins

Getting Everything You Can Out of All You’ve Got – book by Jay Abraham

Shortenthegap.com – Mark’s website