Overview

On this episode of Build Your Network, Host Travis Chappell interviews Garrett Gunderson, entrepreneur, financial advocate, founder of an Inc. 500 firm, and author of the NYT best-selling book Killing Sacred Cows.

Topics Discussed:

• About Garrett Gunderson
  • Paid contributor for Forbes and has spoken at MIT.
  • Garrett teaches entrepreneurs how to keep more of what they make and boost their bottom line without taking additional risk.
  • Garrett is excited to be back in the states after a Europe trip.
• How do you think traveling has helped you gain new perspective on the world.
  • We’re all people.
  • He learned what he’s willing to tolerate and not tolerate.
  • Traveling is living his legacy and it’s helping his children mature.
• Talk about what you’ve been able to accomplish and the hardships you’ve endured.
  • Bios give you a snippet of the best of someone’s life.
  • The same week he made the NYT and Inc. 500 he also suffered a loss on a real estate investment.
  • The higher our emotion, the lower our financial IQ.
  • A lot of entrepreneurs don’t celebrate enough.
  • He put on blinders on himself and it created a false sense of brilliance.
  • Killing Sacred Cows was a tell-all of his financial mistakes.
• What would you say to somebody who’s fearful to do something that makes them uncomfortable?
  • The more successful people he spends time with spend the most time comparing scars.
  • Don’t learn the wrong lesson that prevents you from moving forward.
  • If you have any degree of vision, you’re going to make mistakes!
  • If we’re trying to appease people, fear is going to creep in.
  • I changed my family’s future by deciding to be an entrepreneur.
• Give us a bird’s eye view of what a smart financial plan might look like.
  • Automate your savings and be deliberate with your investing.
    • Liquidity has been underemphasized.
  • Only invest in alignment with your investor DNA.
    • Focus instead of diversify.
  • Before you invest a dollar, focus on two things:
    • • Find non-performing fees inside your investments and put your money back into your life.
    • Build and create economic independence.
  • Do you believe that what you know or who you know is more important, and why?
    • The value equation is his formula:
      • If you want more financial capital in your life it’s your mental capital multiplied by your financial capital.
      • Relationship capital is something you always deposit into first.
    • If you don’t know anything, you don’t get to hang out with anyone.
    • If you don’t know anyone, that’s a recipe for being broke.
    • All assets that add value are because of people.
    • Who we choose to spend our time with impacts confidence and the ability to deliver value.
  • Give us one way we can build a network properly.
    • Anytime you’re feeling scarcity, call key relationships in your life and make the conversation about them.
      • When they acknowledge and appreciate that, it elevates you.
    • Don’t waste your time trying to change people who don’t want to be changed.

The Random Round:

• What profession other than your own do you think it would be fun to attempt?
  • A comedian or musician.
• If you could sit on a park bench with anyone for an hour who would it be, and why?
  • Jesus
• How do you like to consume content?
  • 1-1 conversations with content creators.
• Give us a glimpse of your morning routine?
  • Start with meditation
  • Mobility work
  • Workout
  • Write a thank-you note to someone important in my life
  • Make cappuccino, have breakfast
  • Ask his son 3 things he’s grateful for, 3 things that make a great day, 1 thing that’s awesome about him.
• What is something that you are not very good at?
  • Anything overly technical
  • Anything to do with fixing things with tools
• What is your go-to pump up song?
  • Hey-Ya by Outkast
• What is one place where we can find you the most?
  • Wealthfactory.com
  • Text 8015039667 but in the subject line WWRD for a free download of the book What Would the Rockefeller’s Do?

Tweetable Quotes:

• The higher our emotion, the lower our financial IQ.
• The people we love the most fear entrepreneurship.
• If you don’t have fear, you don’t have vision.
• All assets that add value are because of people.

Resources Mentioned:

Buildyournetwork.co – Podcast website

BYN.media/fb – Facebook Group

Wealthfactory.com – Garrett’s website

Killing Sacred Cows – Garrett’s book

What Would the Rockefellers Do? – book by Garrett