495: Ross Winn | Blogging For the Win!

Today I have the pleasure of interviewing the king of online content, Ross Winn. Ross is the founder of Podcasts Insights, the largest podcast education website with over 1M page views per month. When he’s not hosting his show, Podcasting Simplified, he also helps run an equine-therapy non-profit that serves first responders and veterans. 

I’m excited to dive right in and grab some awesome nuggets from Ross all around building a winning blog or any asset platform. 

Things you will learn in this episode:

[00:0104:03] Opening Segment

  • I introduce today’s guest, Ross Winn
  • Founder of Podcast Insights 
  • Non-profit 
  • Host of Podcasting Simplified
  • Announcements 
  • Ross gives us some background 
  • Became an entrepreneur even during high school 
  • Went to school for Business Marketing
  • Taking over SEO and Email Marketing for a nation-wide franchise

[04:0411:00] Blogging for the Win

  • Ross gives advice to people trying to find their path 
  • Be willing to work for free to build experience and credibility 
  • Learning over Earning 
  • How Ross transitioned from working for a company to working for himself 
  • Started with a Mastermind for Business Owners 
  • Pushed to create a podcast critiquing ads 
  • Became a podcast about making podcasts
  • Already had the base with the blog when he was laid off
  • Ross talks about making his blog a long term project
  • Blessing in disguise 

[11:01 – 17:45] The Best Practices of a Successful Blog 

  • Ross shares about resources and ideas for blog posts 
  • Using Ahrefs 
  • Shooting for over 1,000 words 
  • Cover the topic completely 
  • The factors in blogs that perform well 
  • Adding synonyms and keywords 
  • Looking at competing articles 
  • Ross talks about promotional materials 
  • Other best tools and practices 
  • Growing your email list 
  • Aligning opt-ins to the category 
  • Ross’s insights on written content 
  • Thoughts on release schedule 

[17:4623:15] Closing Segment

  • Who you know or What you know? 
  • A little bit of both 
  • Learn then connect 
  • Where have your relationships led you today?
  • Example of getting tickets traffic and conversion 
  • How can we support you? 
  • Links below 
  • The RaNdoM RoUnd
  • Alternative profession? 
  • An hour with anyone? 
  • How do you consume content?
  • Favorite podcast? 
  • Morning routine? 
  • Something you’re not good at?
  • Go to pump up song? 
  • How can we connect with you?
  • Links below 
  • Final words 

Tweetable Quotes: 

“You might not want to do this for a long time, but just be willing to do work for free to get those first clients and get testimonials from people to show that you do good work.” – Ross Winn 

To get started I think it was more about what I knew and could research, but as I grew I really think that who I knew and the relationships I made were really what took me to the next level.” – Ross Winn 

Resources Mentioned: 

You can connect with Ross on Twitter or email ross@paidinsights.com. Visit www.podcastinsights.com/ to learn more about how to grow and monetize your platform.

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Jump on over to travischapel.com/makemypodcast and let my team make your very own show!

If you want to learn how to build YOUR network, check out my website a travischappell.com.  You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments. 

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