Not all entrepreneurs start as someone who was successful in academics or social skills. Eric Siu found his success starting as a serious eSports and poker player then converting his experience into the world of digital marketing. Eric is the CEO of ClickFlow, a content intelligence software that helps grow SEO traffic.
He is also an investor and an advisor to many who look to bring their businesses to the next level. He’s worked with companies such as Amazon, Uber, and Salesforce as a digital marketing advisor and now shares his expertise through two podcasts and his new book, Leveling Up.
I’m looking forward to getting into today’s episode and learning more about mastering the game of life from the master himself.
Things you will learn in this episode:
[00:01 – 07:26] Opening Segment
- I introduce today’s guest Eric Siu
- Founder and CEO of ClickFlow
- Podcaster
- Digital marketing expert
- Be sure to check out guestio.com and start booking
- Eric shares a bit about his book and what to expect
- Available as of Feb 24th, 2021
- Acquiring power-ups in life
- The wealth ladder
- The game as life
- Link below
- Eric’s background
- Feeling like a failure as a kid
- Into gaming
- No interest in school
- The lessons learned from games
[07:27 – 14:36] Failing Up; Mastering the Game of Life
- Combining the lessons learned and applying it to business
- Eric’s experience in negotiating deals
- Failing your way up
- How Eric formed his marketing skills
- Getting hooked on digital marketing
- Consuming content through books
- Failing constantly
- The beauty of business – hitting the home run
- You just have to get it right once
- Taking the time to turn things around
- Reinvesting
[14:37 – 20:33] Diagnose Your Unfair Advantage; Leveraging the Best Channel
- Eric breaks down the best marketing channels to focus on
- Strategy is not the goal
- Diagnose your unfair advantage
- Executing tactics with strategy
- Eric talks about channels to look for
- Clubhouse
- Leveraging Twitter
- Algorithm strength of TikTok
- LinkedIn organic strength
- What works best for what you want to achieve
[20:34 – 29:27] Closing Segment
- Who you know or what you know?
- Who – the power of peer groups
- Learning and teaching
- The network effect
- One relationship that changed everything
- Experience with hiring someone
- Finding someone at a conference
- ThE RaNdoM RoUnD
- How to reach out to Eric
- Links below
- Final words
Tweetable Quotes:
“The reason why it’s not called level up, it’s called Leveling Up, because the game doesn’t end, you continue to play the game… for me, business is the ultimate game.” – Eric Siu
“At some point you get so numb to failure, it’s the ticket to success.” – Eric Siu
“If you want to go far you go with a team, if you want to go fast you go alone.” – Eric Siu
Resources Mentioned:
- Marketing School Podcast
- Leveling Up Podcast
- Leveling Up: How to Master the Game of Life
- Let My People Go Surfing
- Good Strategy/Bad Strategy
- A Nordic Theory of Everything
- The Great CEO Within
Connect with Eric on LinkedIn, Twitter, YouTube, and Instagram. Be sure to visit https://www.levelingup.com/ to learn more.
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