Why should people care about what you do or what you have to offer? Omar Hamdi has unlocked the secret of helping businesses work out the emotions of their consumers through the concept of pathos!
Omar is CEO of Pathos Communications, the only 100% pay-on-results PR agency in the world. He has over a decade’s experience across media genres and functions as a TV host, writer, producer, and consultant and has also produced and sold shows globally, including to Europe, China, and Amazon Prime.
If you want to communicate effectively, it’s time to dive in and learn the power of pathos!
Things you will learn in this episode:
[00:01 – 04:04] Opening Segment
Omar talks about his background and what makes him tick Never a clear vision, but always an impulse to do something different “I have a natural discomfort with a regular pedestrian life”
[04:05 – 13:36] Communicate Effectively by Using Pathos
What made Omar choose his entrepreneurial path Finding out what you’re good at A gift for communication The start of Omar’s business Starting out as “the media guy” Giving advice to a network turned into a consultation From working with friends to working with strangers Omar talks about how to communicate effectively Pathos = convincing through emotion Why should people care about your business? Always ask the right questions How Omar filters out ideal clients Taking the client’s passion and fashioning it into something “Would I read ‘this?’” A quick word from our sponsor
[13:37 – 21:21] Omar on Building Your Network
Where people are making mistakes in marketing You need to get out of your own bubble Holding onto your interest too tight You need to allow outside/impartial influence Who you know or what you know? “I would choose to be the average guy, who knows everybody” You still need to hold both in balance How to guide an organization around their flaws without hurting them “It’s not about me” – both parties want results
[21:22 – 28:39] Closing Segment
RaNDoM RoUnD How to connect with Omar Links below Final words
Tweetable Quotes:
“I think we all owe it to ourselves to work out what we’re best at.” – Omar Hamdi
“A lot of organizations are afraid to ask their clients, why should anyone care? And if you’ve worked out the emotion you should work out why people should care.” – Omar Hamdi
“If I had to choose to be a very intelligent person who knows nobody or a very mediocre who knows everybody, I would choose to be the average guy who knows everyone.” – Omar Hamdi
Want to connect with Omar and his team? You can find Pathos on LinkedIn . If you’re interested in pay-on-results only Public Relations, visit https://payonresultspr.com/ and get Pathos on your side.
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