763: Tara Electra | Going Against the Traditional Route of Brand Marketing
Today we are joined by Tara Electra Owner and Co-Founder of Unruly Agency which represents over 100 models and Influencers with a combined reach of 500 million consumers worldwide. In today’s episode, Tara shares how she begins at a very young age attracted to the world of celebrities and dreams of living that life. She also shares how he landed to become part of the entertainment industry by meeting an agent that teaches her how to make a good pitch and get an influencer to work with her, this led to her first successful business deal.
so together let’s hear more about Tara’s story and her going against the traditional way of influencing.
Key Highlights:
[00:01– 08:16] Opening Segment: Knowing Tara
Tara Electra was born in the Los Angeles area and grew up with a hardworking father who was also a hair salon owner. At 12 or 13 years old, Tara was attracted to the world of celebrities and started to think about what she wanted to do with her life. Tara eventually decided that she wanted to be an entertainment industry professional and started to look into ways to get involved. She eventually became CEO and co-founder of the leading Los Angeles-based Unruly Agency, representing over 100 models and influencers with a combined reach of over 500 million consumers worldwide. Walking by Rodale to meet an agent who gave her advice on the industry. She left the meeting feeling unsure of what she wanted to do with her career but decided to go to college anyway. After two years of trying different classes, she finally got accepted to a college for hair styling. However, after a year of trying, she dropped out because she was unhappy with the decision. By the time she was 18, she had already been working for herself and living on her own. At this point, she had started to become interested in marketing and began to learn more about how to make money online.
[8:17 – 14:47] Unruly Means Finding a Brand That Needs Marketing
Tara left her job working with a previous business that ran a Lyft campaign to start her own agency, Electric Mind, and work with eCommerce brands. She pitched herself to Insomniac, which hired her to manage their first influencer campaign.
[14:48 – 26:29] Influencer Marketing: The Complete Guide
It can be difficult to build an eCommerce store around an influencer, as they want quick gratification and do not want to invest in their brand long term. Unruly has over 100 influencer models that clients can work with. Tana Mojo is an excellent example of an influencer who has remained consistent with her personality and marketing skills over the years.
[26:32 – 39:05] How to Monetize Your Product Online
The key to monetizing a product online is finding out what works and what doesn’t. It’s important to have a good relationship with your audience in order to convert better. There is a lot of information available, but too much can hold you back. Closing Segment
Want to connect with Tara? You can follow her on Instagram visit www.unrulyagency.com
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Tweetable Quotes:
“I obviously see how valuable influencers are for any brand because they really bring credibility and awareness to a product”
– Tara Electra
How do you really monetize a product online? I mean, there are so many different ways, and depending on the product you have, and even then you’re still testing, you’re still finding out which ones are converting better, which audiences are converting better.
-Tara Electra
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