Behind every fashion piece is a real human with their own individual identity. No one understands this more than creative geniuses, Drew Ginsburg and Robbin Choi.
Drew is Founder and ‘Chief Creative Everything’, while Robbin Choi is the Co-Founder and Fashion Retail Merchandising Consultant for the iconic fashion and jewelry line seen amongst today’s celebs – DYLANLEX. They currently have over 420k+ Instagram followers and have a wide spanning reach of influence. Some of their celebrity clients include: Beyonce, Madonna, Cardi B, Rihanna, Lady Gaga, Jessica Alba, Alicia Keys, Khloe Kardashian, Gigi Hadid, Dua Lipa, Usher, Jennifer Lopez, Kendall Jenner to name a few!
Get yourself some much needed inspiration and dive into the episode to learn more about blending business with the creative space.
Things you will learn in this episode:
[00:01 – 05:13] Opening Segment
- I introduce today’s guest, Drew Ginsburg and Robbin Choi
- Robbin and Drew gives us a bit of their backgrounds
- Robbin and Drew’s working relationship
- Reconnecting with Drew over her new idea
- Looking for meaning behind her work
[05:14 – 14:25] Blending Business with Creative
- Fueling the decision to set out on your own
- How Robbin felt physically ill working for other people without purpose
- Are you bored with what you’re doing?
- Life is too short not to go out and try
- Drew and Robbin talks about going into business as a creative
- People are inspired by who you are and what you do
- The power of fashion and accessories
- Transferring the passion for products to the demand of the market
- Study what the markets want and what is working
- You have to try something new as an entrepreneur – people like new
- Trust yourself as the customer
- The value of building a brand voice
- Connecting with your audience’s thoughts
- A word from our sponsor
[14:26 – 25:20] Giving People a More Human Experience
- How education comes into selling a new idea
- Helping people break through their shyness
- You need to see it to believe in it
- Adding a human touch to the shopping experience
- Behind fashion is a real human
- Making people feel like, ‘this is for you’
- Who you know or what you know?
- It depends how you use either factor
- The example of Drew and Robbin’s networking partnership
- The power of the celebrity face on your brand
- Making the clients feel good about what they’re getting
[25:21 – 36:00] Closing Segment
- The RaNDoM RoUnD
- How to connect with Drew and Robbin – links below
- Final words
Tweetable Quotes:
“You don’t always want to communicate with your words, I think that’s the cool thing about dressing and fashion and accessories: you’re choosing this thing that is immediately telling people what you’re about.” – Robbin Choi
“Truly, you’re not going to work with somebody who you don’t value their opinion or don’t inspire you, you are going to people that you trust and then they connect you with other people that they trust.” – Drew Ginsburg
You can connect with Drew and Robbin’s work DYLAN LEX on Instagram. Check out the collection on https://dylanlex.com/: made from artisans from all across the globe.
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