Entrepreneurs who find success are those who add value to others by solving some of the biggest problems. As an entrepreneur, Jordan Greenfield founded hoo.be, an invite-only platform that puts creators first by connecting their highly-engaged audiences across multiple social media platforms all to one place.
To give you an idea of the user base, hoo.be is used by Steve Aoki, 50Cent, Sports Illustrated, and the Boston Celtics! This platform has become a solution for well-known creators to migrate and take ownership of their own audience without relying on algorithms and luck.
Dive in to find out how Jordan funded this massive idea that is benefitting 100’s of creators by building relationships and focusing on adding value to others.
Things you will learn in this episode:
[00:01 – 03:50] Opening Segment
I introduce today’s guest, Jordan Greenfield Jordan gives us a bit of his background Always an entrepreneur at heart Born with a competitive spirit
[03:51 – 12:21] Raising Capital by Building Relationships and Adding Value
Jordan talks about his start into the Creator world Figuring out ways to provide value to people College schooling and transitioning away from the East Coast Jordan’s time in bio-tech Tapping into his network to build capital Seek to add value first before asking for anything How promising value played into Jordan’s early success Getting 50Cent on the platform Getting a $3M check from making good on a promise A quick word from our sponsors
[12:22 – 19:53] Hoo.be and Moving the Needle Forward on Ideas
Jordan talks about the unique future of hoo.be Building something like a LinkedIn bio space for celebrities An audience migration tool Direct to audience and giving creators access to their own audience The future of the Creator economy A move towards owning your own audience How the market has shifted within the last 10 years More secure ways of consistently monetizing content The surprise success in commerce coming from Snapchat The power of TikTok’s integration strategy
[19:54 – 25:20] Closing Segment
How Jordan manages his time as a dad, entrepreneur, and owner The importance of hiring the people you trust and believe in Jordan talks about his process of hiring an executive assistant Who you know, or what you know? You need to know the “what” of the people in your network Be strategic with who you put together in one room The RaNDom RoUnD How to connect with Jordan and his work – links below Final words
Tweetable Quotes:
“People want certainty where once they build these communities of people, they should have some form of ownership over that.” – Jordan Greenfield
“If people are looking to get hired by someone they see as a potential mentor… Don’t go to them saying how can I be helpful to you, go to them and say THIS is how I can be helpful.” – Jordan Greenfield
Resources Mentioned:
hoo.be
You can connect with Jordan on LinkedIn , Instagram , and Twitter . Check out hoo.be and see if this is the right fit to take ownership of your audience.
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