On this BYN Breakdown me and Eric are going to be continuing our conversation around building and scaling your podcast. Last time we took a look at Blue Ocean Strategy and broke the myth behind needing expensive equipment and software. Today, we’re going to look at the importance of credibility and how to build it. A lot of people want to look at the heavy hitters of the podcasting world and copy their formula, but this is a different time, and you have unique qualities that you can bring to the table without having to stake your whole identity on what has already been done.
Let’s dive into the conversation and let me breakdown my Credibility First Method and clue you in on ways you can drive capital that can lead you to build a bigger audience!
Things you will learn in this episode:
[00:01 – 02:16] Opening Segment
- Welcome to the show
- BYN Breakdown
- I talk about another issue podcasters face
- Stop trying to take other people’s style
- No shortcuts
- You have to earn the position
- You need to look at the opportunities you have
[02:17 – 10:00] Building Your Credibility First
- The Joe Rogan example
- Years of stand-up comedy
- Early to the game
- Cultivating a network
- Timing and info
- The Gary V example
- YouTube channel first 15 years ago
- You have to find a different way to grow
- Don’t follow the formula of old ways
- My strategy and example
- It come down to credibility
- More important than traffic
- Big guests started saying yes
- The credibility drove downloads
- Finding the show from recognizable people and titles
- Don’t waste people’s time
- The Credibility First Method
- How to turn credibility into money, money into audience growth
- Live weekly class
- Thursdays at noon
- Links at the bottom
[10:01 – 25:22] Closing Segment
- Eric wraps up and talks about the webinar
- Final words
Tweetable Quotes:
“What people don’t realize is that you can’t shortcut the first decade of work that went in to build a large audience.” – Travis Chappell
“You can’t expect to grow the same way a lot of people back then grew…” – Travis Chappell
“I started figuring out that the credibility that I got from being on the top charts was way more important than the traffic that was basically non-existent that I got from the charts.” – Travis Chappell
Resources Mentioned:
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