We all have different definitions of success, but in the end, we all have the ability to reach our highest potential. Today’s guests Dr. Shawn Dill and Dr. Lacey Book, the ‘small business superheroes’, and creators of the Black Diamond Club, believe that with discipline and focus, anyone can find success.
Shawn is the CEO of The Specific Chiropractic Center while Lacey is on the way to becoming Board Certified in Chiropractic Pediatrics. Both Shawn and Lacey have a passion for impacting the community and reaching people all over the world in the service industry to go out and do the same.
Let’s dive in and learn more about how this power couple went from one business to scaling to nine!
Things you will learn in this episode:
[00:01 – 06:32] Opening Segment
- Sponsored ad
- I introduce today’s guest Shawn and Lacey
- Supporting small businesses
- Black Diamond Community
- Authors of None of Your Business
- Lacey’s background
- Working multiple jobs as a teen
- Hard work ethic and do it yourself culture
- Born and raised in Silicon Valley
- Shawn’s background
- Started as a shoe shiner in a country club
- Inspired to find out why these people could afford this lifestyle
- Always taking care of the people who serve you
[06:33 – 15:10] The Entrepreneur Bubbling up Inside You
- Lacey continues her story
- Teller at a bank
- Wondering what to do next
- Getting an opportunity to work for someone in chiropractics
- Shawn’s trajectory
- Graduating from chiropractics
- How Shawn and Lacey’s partnership began
- Meeting Shawn as a teacher in Lacey’s school
- Mentorship in being a chiropractor and a business owner
- Started working for Shawn
- Married and began several businesses
- Shawn’s perspective
- A word from our sponsor
[15:11 – 23:35] From One Business to Nine
- Lacey talks about starting the first business
- A partnership like a marriage
- The formation of the foundation
- Building momentum to scale other businesses
- Taking the model from the Chiropractic center and posting it to other businesses
- Approached by others about the model
- The open door for coaching
- A supportive group for creating businesses
- Connections leading to three other businesses
- Lessons learned from the experience
- Perception is everything
- What you believe is what you can achieve
- How None of Your Business came into play
- Being told you need to write a book
- Helping service providers become business owners
- The Black Diamond Club
- Getting the greatest providers together
- Embracing the concept of marketing and selling
- Making a bigger impact
- Celebrating wins and supporting during losses
[23:36 – 31:37] Closing Segment
- Who you know or what you know?
- Shawn talks about the importance of who you know and how people like you
- Developing relationships
- ThE RaNDoM RoUnD
- How to reach out to Shawn and Lacey
- Links below
- Final words
Tweetable Quotes:
“What I’ve learned about entrepreneurship and having an entrepreneurial spirit, is that sometimes you don’t even realize that it’s bubbling up inside you.” – Dr. Lacey Book
“Everybody learns how to do their craft but they don’t learn how to be a business owner.” – Dr. Lacey Book
“Just knowing somebody, just having their number in your phone, really isn’t going to do a lot for you unless you develop the relationship. If you have the relationship – to me that’s what matters most.” – Dr. Shawn Dill
Resources Mentioned:
Connect with Dr. Shawn on Instagram and Facebook.
Connect with Dr. Lacey on Instagram and Facebook.
Visit both on https://shawnandlacey.com/ or https://www.blackdiamondgroup.com/ to learn more.
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