Copywriting has to be one of the most important factors in the success of the launch of a business. Today, I have one of the best in the business, Kira Hug. Kira helps small business owners and SaaS companies sell their ideas, products, services, and programs through copy that creates meaningful conversation. She’s unique in her approach because she allows business owners to ‘own their weird,’ and be fully true to themselves. She is also the co-host of the Copywriter Club Podcast.
I can’t wait to hear more from Kira’s story and learn more about winning copywriting that successfully launched for names like Jasmine Star and James Wedmore.
Things you will learn in this episode:
[00:01 – 06:40] Opening Segment
- Sponsored ad
- I introduce today’s guest Kira Hug
- Host of Copywriter Club Podcast
- Copywriter for many big-name, successful launches
- Be sure to check out guestio.com and start booking
- Kira gives us some background
- Moving to Virginia during the awkward phase
- Daughter of a pilot
- Always into community building and connection
- Into art and creativity as a kid
- Following the artist’s path
[06:41 – 16:52] Relationships Paving the Path to Success
- Kira talks about her college experience
- Going to Virginia Tech for art
- Starting in Graphic Design
- Hanging out with a wide group of friends
- Taking the different experiences into business
- Relationships that led to a new path
- Moving to NY from zero
- From Enterprise Rent-A-Car to Este Lauder
- Turned off to the corporate world
- Going into the nonprofit world
- The insights to prioritize learning and growth over a paycheck
- Disillusionment with corporate jobs
- Keeping the curiosity going till something sticks
- The entrepreneurial itch
- A word from our sponsor
[16:53 – 25:53] Copywriting for Jasmine Star, and James Wedmore
- Kira talks about how she got started into copywriting
- Working at a startup
- Hired to write copy for friends at first
- Encouraged by friends to keep doing copy
- Kira’s ascension in the copy world
- Finding good clients fast by investing in her brand
- Invited to teach at a Mastermind retreat
- Getting into the right room and saying yes
- The progression to today
- Going into partnership
- Hosing a podcast together
- Creating a community for copywriters
[25:54 – 35:30] Closing Segment
- Who you know or What you know?
- People are always first
- You have to bring something to the table
- Success comes from connecting and community
- Unlikely relationship that became a path to success
- Getting onto podcasts and networking
- Example from Mike Kim
- ThE RaNdOm RoUnd
- How to engage with Kira
- Links below
- Final words
Tweetable Quotes:
“I knew that I wasn’t ready to become an entrepreneur, but I knew that that was finally the direction that I saw myself moving…” – Kira Hug
“I think the power of networking and being in the right room; if you can get in that right room with the right clients, it can be such a true game changer.” – Kira Hug
Resources Mentioned:
Connect with Kira on Instagram and Twitter. Definitely go and check out https://kirahug.com/ to learn even more.
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