An average ad-buyer with elite content can beat an elite ad-buyer with average content all day long. But today we have elite ad-buyer and elite content creator Travis Chambers, the Founder of Chamber.Media, the industry leader in data-crafted video ads with over 4,000 productions/mo, $80M in managed spend, and $600M in tracked revenue!
Travis is a genius at crafting ad content for every size of company. He’s a Forbes 30 Under 30 lister and keynote speaker at events like Google Growth Summit and VidCon, while also being featured in Inc, Entrepreneur, AdWeek, HuffPo, and others.
Let’s dive right into today’s episode and learn more from Travis about how he was able to drive $600 in Revenue with Facebook Ads.
Things you will learn in this episode:
[00:01 – 07:51] Opening Segment
- Sponsored ad
- I introduce today’s guests Travis Chamber
- Founder of Chamber.media
- Be sure to check out guestio.com and start booking
- Travis talks about some of his stand-out ads
- Travis gives some background into his life
- Early days with the VHS recorders
- Told his parents he wanted to own a marketing agency
- Sales and Marketing dad
- Combining creativity with business
[07:52 – 18:57] Seeing the Power of Social Media Marketing
- Travis talks about his career experience
- Started out wanting to climb the corporate ladder
- Doing entrepreneurial stuff without realizing it
- Seeing the power of social media marketing
- The explosion of YouTubers
- Going big – biggest Influencer Activation of all time
- Travis on starting his own agency
- Getting the winning pitch without getting recognition
- Getting an offer from 20th Century Fox – bad experience
- Deciding to set out on his own during big life events
- Navigating the market
- Knowing what kind of money is out there
- Creating a viral campaign on a budget
- The early sacrifices
[18:58 – 25:11] $600M in Revenue with Facebook Ads
- Making ads that work
- Creative and rising ad cost
- The untapped Facebook marketing at the time
- Bringing companies to scale
- The competition and ad costs
- The social media edge
- A word from our sponsor
[25:12 – 33:48] The 7 Foundational Ads
- How to use what you have
- The 7 foundational ads
- Ad taxonomy
- Spokesperson video
- Product Demo
- Social Proof
- Closer ads
- Case Study
- Lifestyle ads
- Unboxing
- Make variations of the type
- Perform a gap analysis
- The power of creative
- Success through testing
- Making ads for Chamber.media
[33:49 – 43:42] Closing Segment
- Stand out relationships that helped you?
- Travis talks about the people that helped him along the way
- Who you know or What you know?
- There is very little original thought
- You can’t inspire yourself on your own
- Building on someone else
- The example of Pablo Picasso
- ThE RaNdOm RoUnd
- How to engage with Travis
- Links below
- Final words
Tweetable Quotes:
“It’s feast or famine… When you’re going for those big deals, you pretty much have to accept that you’re gonna lose on 90% of them.” – Travis Chambers
“An average ad-buyer with elite content, can beat an elite ad-buyer with average content all day long.” – Travis Chambers
“It’s all about data… Facebook’s got the richest data in all of mankind.” – Travis Chambers
Resources Mentioned:
Connect with Travis on LinkedIn, Instagram, Facebook, and Twitter. Be sure to visit https://www.chamber.media/ and learn more about social ads that will grow your brand.
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Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!
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