Having a podcast is one of the best ways to scale your message and there are great things coming to this space! In this episode I welcome back a very special guest, Jordan Harbinger.
If you don’t know, Jordan is the ‘Larry King’ of Podcasting. He was once a Wall Street Lawyer who turned to talk show host, social dynamics expert and entrepreneur. Jordan has always had an affinity for social influence interpersonal dynamics in social engineering and is now a podcaster and radio personality who hosts the Jordan Harbinger Show, which boasts some of the highest profile interviewees in the podcasting space.
Tune into this episode if you want to learn how Jordan uses the power of networking and building relationships, as well as important conversations around the state of podcasting.
Things you will learn in this episode:
[00:01 – 06:30] Opening Segment
- I introduce today’s guest, Jordan Harbinger
- Bio
- Check out guestio.com and let’s get you some world-class content
- Exciting things happening in the podcasting space
- Jordan’s thoughts on the podcasting space
- Podcast discovery through Facebook
- Navigating a crowded space
[06:31 – 20:35] The State of Podcasting
- How Apple is losing footing in the podcasting arena
- Negligence in optimization
- Podcasting vs. YouTube
- The revenue difference
- How platforms affect your content
- The projections of opening podcasts to Facebook
- From millions to billions of eyes
- Saturation can’t be your excuse for not starting
- Current platform numbers
- Great things coming for podcasting
- The example of Clubhouse
- How podcasting beats Clubhouse
- The FOMO factor is over
- The inclusivity and re-playability of podcasting
- Clubhouse is a waste of time
[20:36 – 35:40] More People Listening, Less People Talking
- The issue of too many people not adding value
- A distraction from people who really know what they’re doing
- There are real people creating real art in the podcasting space
- My example from the startup space
- Facebook dominates clubhouse in the market space
- The podcasting community is hard to pollute
- New players coming into the space
- Podcasting weeds out junk naturally
- The intimacy of podcasting
- The great revenue equalizer
- A uniquely decentralized platform
- A word from our sponsor
[35:41 – 42:39] The Future State of Podcasting
- Jordan’s thoughts on future of interview formats
- The importance of your niche
- Facing money giants
- What it take to break even
- Interview formats don’t need as much funding
[42:40 – 51:55] Closing Segment
- Jordan’s advice towards starting a podcast
- The importance of adding actual value within your network
- Don’t fall into the FOMO trap
- Do it because you would do it even if no one listened
- The wins and losses of podcasting
- The opportunities that arise from the podcast space
- How to engage with Jordan
- Links below
- Final words
Tweetable Quotes:
“If you’ve got an entrenched player in the social media space, and they’re like, ‘Hey, we’re doing podcasts,’ that’s great news for the ecosystem.” – Jordan Harbinger
“Why am I doing something for 600 people, when I can talk into this mic right here, at my leisure with no pants on and get hundreds of 1000s of people or on a smaller show at least get 10x the amount of people if not 100x, or 1,000x, the amount of people listening?” – Jordan Harbinger (On Clubhouse)
“Podcasting slowly, but surely gains ground over time and makes a lot of money and has really loyal fan bases.” – Jordan Harbinger
Resources mentioned:
Connect with Jordan on Instagram, LinkedIn, YouTube, and Twitter. Make sure to check out his website https://www.jordanharbinger.com/ Learn the stories, secrets, and skills of the world’s most brilliant and interesting people.
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