Anyone can grow their business into something resilient and unstoppable. In this episode, Stu Heinecke, dubbed the Father of Contact Marketing, digs into relevant strategies to achieve explosive growth and change the way you’re doing business in the most effective ways. He shares how he could reach elusive executives by thinking outside the box and using personalized approaches to get the connections crucial to your success. Let’s dive in!
Stu Heinecke is a bestselling business author, a hall of fame-nominated marketer, and one of The Wall Street Journal cartoonists. He’s named the “Father of Contact Marketing” by the American Marketing Association. His mission is to provide unfair advantages to help enterprise/SMB/startup sales teams get more C-level meetings with top accounts faster and more effectively.
Key Highlights:
[00:01 – 06:57] The Father of Contact Marketing
Stu shares his story and background
Growing up in Massachusetts
Starting to be interested in cartoon
Using a marketing mindset with cartooning
[06:58 – 15:37] Focus on What Makes You Win
The first taste of contact marketing
Why meetings are crucial to succeed
Check out How to Grow Your Business Like a Weed
How this book changed the way Stu was doing business
[15:38 -23:17] Closing Segment
The Big Boards program
How to get a meeting with anyone
Open the door for more collaborations
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Tweetable Quotes:
“Getting meetings is the building block of success in business.” – Stu Heinecke
“Weeds are natural collaborators, and they just never do anything alone. ” – Stu Heinecke
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