450: Angela Lauria | Scaling to $15 Million/Year with Books

Dr. Angela E. Lauria is the founder of The Author Incubator™ and creator of the Difference Process™ for writing a book that matters. She is the author of the bestselling book The Difference: 10 Steps to Writing a Book that Matters and The Incubated Author: 10 Steps to Start a Movement with Your Message.

On This Episode:

  • Angela shares how she found her escape from an unhappy childhood at the library and how she wrote her first book at 13.
  • Find out how music led Angela to be interested in activism.
  • Hear how Angela got her first job as a research assistant in 1994, leading to 17-19 years as a freelance ghost-writer and marketer.
  • Angela explains how she brought on several clients, worked every second she was awake, but still struggled to make good money.

Key Takeaways:

  1. Create clarity about exactly what you do for people. Don’t make your buyer do the work.
  2. Your business model predetermines your outcome.
  3. You have to know your strengths to network effectively.

Tweetable Quotes:

  • “When you only eat when you earn and you only earn when you produce, you find out what works and what doesn’t very quickly.”

Angela Lauria:

Resources Mentioned:

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