012: Jack Canfield on Chicken Soup and The Success Principles

On this episode of World Class, Host Travis Chappell interviews Jack Canfield the author of the Success Principles and co-author of the Chicken Soup for the Soul Series.

Topics Discussed:

  • What’s Jack most excited about right now?
  • He’s spent the last fifty years training people to be more successful.
  • He’s now training trainers, 3,000 from over 100 countries and doing online training.
  • His life purpose statement is to inspire and empower people to live their highest vision in a context of love and joy.
  • Tell us about your journey?
  • He grew up in the hippie period of history.
  • He started changing his mind about success – the more money you have the more good you can do.
  • In college, he started to wake up in terms of liberation and fairness.
  • He applied to Harvard, Yale, and Brown.
  • He went to Harvard and majored in Chinese history.
  • Why Harvard?
  • What stood out was that there were 25 girl schools nearby.
  • It was near big cities, etc.
  • He took a course and encounter group where people talked about feelings and relationships.
  • He woke up in this class and realized that’s what he wanted to do.
  • He taught in an all-black inner city school and became more interested in motivating students.
  • What kind of relationship did you have with your first mentor?
  • He was taken under the wings of several mentors.
  • His mentors taught him not to waste his time on what we don’t agree on.
  • He was surrounded by gurus of positive belief.
  • What happened after you taught in the inner city?
  • He went back to Chicago and then to the University of Massachusetts.
  • He got arrogant that he didn’t need a Ph.D. and wrote a book.
  • He had a best-selling author professor and asked him how he did it.
  • He left school and started a growth center leading weekend workshops.
  • At what point did Chicken Soup for the Soul begin?
  • He learned that the only time the kids paid attention is when he told a story.
  • He started looking for stories of African Americans who’d “made it.”
  • He decided to write two stories every week and in a year he’d have a book.
  • His co-author came in and rounded out the book.
  • Talk about finding strategic partnerships.
  • Every entrepreneur has a genius.
  • Find people who love to do what you don’t love to do.
  • Talk about the name Chicken Soup for the Soul
  • They meditated for a week to come up with a title.
  • After pitching the name Chicken Soup for the Soul 144 times, they were rejected.
  • One publishing company agreed and it ended up selling millions of copies.
  • Talk about how to be persistent without being annoying.
  • If you’re coming from desperation people want to push you away.
  • If you start with passion and your “why” people get excited about it.
  • Jack talks about the 9 No’s Exercise.
  • Was there ever a time when you were open to workshopping the name?
  • He trusted the name and people who weren’t publishers loved the name.
  • Talk about entitlement vs. perseverance.
  • There’s a difference and a lot of people feel that they deserve a yes because they ask.
  • Negativity does not get you anywhere.
  • Talk about the marketing part of Chicken Soup for the Soul.
  • Chicken Soup for the Soul got to the top of the Best Seller List and stayed there for three years.
  • You’ve got to do at least one radio interview every day – three a day when you first start.
  • There are over 200 books in the series.
  • Talk about the difference between putting together Chicken Soup for the Soul and The Success Principles.
  • He wrote what he taught in the Success Principles.
  • Chicken soup was more aggregated content.
  • Both books utilize stories to inspire.
  • Which success principle means the most to you personally, of the ones in the book?
  • Take 100% responsibility. If you don’t get the outcomes you want, don’t blame the even, change your response.
  • Go within – meditation. Every great breakthrough came from a meditation.
  • You’ve got to act, respond to the feedback and persevere.
  • Talk about the difference between taking fault vs. responsibility.
  • It’s not about blame, it’s that if you don’t want it to keep happening, see what you might be doing.
  • The hard part is changing your behavior once you figure it out.
  • Touch on E+R=O
  • Everything you experience in your life is the direct effect of something else you did.
  • If I’m not getting what I want, what am I doing that’s producing that outcome.
  • You have control over your actions including what you say.
  • You have control over your visual images.
  • What do you think makes you a great networker?
  • It’s not natural, he was very shy as a kid.
  • He learned early on that who you know is as important as what you know.
  • He started attending conferences, workshops, and church.
  • When you go somewhere, act like a host.
  • Do you believe that what you know or who you know is more important, and why?
  • They’re both important, but you need expertise of some kind.
  • If nobody knows you’re good at something, it’s useless.
  • The third thing is focusing on your being – if you come off like a jerk you’ve disqualified yourself.
  • You’ve got to be present.
  • His morning routine is divided into three parts.
  • How do you balance being more confident with looking cocky or arrogant?
  • True confidence is not arrogant.
  • If you’re truly confident, arrogance just doesn’t happen.
  • If someone is over-pushing their message they’re not confident.
  • Confidence comes from surviving a risk.
  • You have to be okay with someone not liking you.
  • How does someone go about finding a mentor?
  • You have to find the people who are doing what you want to do or know what you want to know.
  • Always go a couple levels up, not five levels up.
  • If you’re really passionate about what you do then tell the person why.
  • Ask for ten minutes a month.
  • How many mentors is a good amount to have?
  • It depends on how many things you’re interested in.

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?
  • Tennis, movie director
  • If you could sit on a park bench with anyone for an hour who would it be, and why?
  • Jesus, Buddha, Mohammed
  • How do you like to consume content?
  • Experiential workshops going through a process
  • Second, books
  • What is a book you’d recommend?
  • The One Thing
  • Give us a glimpse of your morning routine?
  • 20 minutes of meditation
  • Blender Drink
  • Workout for 20-30 minutes
  • Shower
  • Read in the office for a half hour.
  • Plan the day the night before
  • What is something that you are not very good at?
  • Math, numbers, finances
  • What is your go-to pump up song?
  • Gonna Be Startin Somethin by Michael Jackson
  • What is one place where we can find you the most?
  • com
  • facebook/jackcanfield

Tweetable Quotes:

  • We know too much now for people to be suffering.
  • Find people who love to do what you don’t love to do.
  • How committed are you? There’s a yes out there.
  • Fear is self-created by imagining something in the future that hasn’t happened yet.
  • When you’re just yourself, the people who would be responsive to you are attracted in.

Resources Mentioned:

jackcanfield.com

Chicken Soup for the Soul

The Success Principles 

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